This article in its theoretical as well as empirical part shows the research results which point to the fact that the new media change habits and values of young people and children. Under the spread of technical globalization patterns of behaviour, up-bringing, learning and preferences are being changed. Some research results point to the fact that the media are more and more turning into a source of manipulation and addiction, instead of being a source of information, education and entertainment. The phenomenon of the so called cyber space media culture is ever more present and carries multiple implications on consciousness and behaviour of young people and children. Communicational theoreticians, sociologists, media pedagogues and mediology experts agree with the thesis that social power is held by those who control information. Powerful corporations, using the media, are turning children into passive consumers, addicted to things and incapable to differentiate the authentic from the non-authentic reality. By erasing the boundaries between the real and the imagined these media become the means of ideology of seduction and, with the doctrine of radical moral relativism, turn homo sapiens-communicans into homo consumens, with especially negative implications of (such) media socialization on the up-bringing of children and young people.However, there are also positive examples listed in this dissertation concerning the use of new media in contemporary ways of learning and education. The article contains many research results and examples of disturbance of educational and communicational processes via entertainment industry, advertising fetishism, beauty cult, virtual reality etc.Media as the carriers of symbolic messages are the main analytical point in the empirical part of this work. This part of the article presents the research among 430 participants, among whom were 306 students of seventh and eighth grades, 92 parents and 42 teachers, from four primary schools in Zadar County and the County of Split-Dalmatia. The achieved results argue the given hypotheses through numerous indicators from the answers to the question of when and how the primary school children become the children of media. The analyses of the gained results converge with theoretical starting points of the article concerning the need to implement media education into school curriculum.
Published in | Science Journal of Education (Volume 3, Issue 3) |
DOI | 10.11648/j.sjedu.20150303.12 |
Page(s) | 50-59 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
Media Pedagogy, (Dis) Functional Role of the Media, Education vs. Manipulation, Prevention Projects, Media Competences
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APA Style
Mirela Tolic, Zlatko Milisa. (2015). Research Perspectives on the Impact of Media on Children and Young Adults. Science Journal of Education, 3(3), 50-59. https://doi.org/10.11648/j.sjedu.20150303.12
ACS Style
Mirela Tolic; Zlatko Milisa. Research Perspectives on the Impact of Media on Children and Young Adults. Sci. J. Educ. 2015, 3(3), 50-59. doi: 10.11648/j.sjedu.20150303.12
AMA Style
Mirela Tolic, Zlatko Milisa. Research Perspectives on the Impact of Media on Children and Young Adults. Sci J Educ. 2015;3(3):50-59. doi: 10.11648/j.sjedu.20150303.12
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TY - JOUR T1 - Research Perspectives on the Impact of Media on Children and Young Adults AU - Mirela Tolic AU - Zlatko Milisa Y1 - 2015/06/13 PY - 2015 N1 - https://doi.org/10.11648/j.sjedu.20150303.12 DO - 10.11648/j.sjedu.20150303.12 T2 - Science Journal of Education JF - Science Journal of Education JO - Science Journal of Education SP - 50 EP - 59 PB - Science Publishing Group SN - 2329-0897 UR - https://doi.org/10.11648/j.sjedu.20150303.12 AB - This article in its theoretical as well as empirical part shows the research results which point to the fact that the new media change habits and values of young people and children. Under the spread of technical globalization patterns of behaviour, up-bringing, learning and preferences are being changed. Some research results point to the fact that the media are more and more turning into a source of manipulation and addiction, instead of being a source of information, education and entertainment. The phenomenon of the so called cyber space media culture is ever more present and carries multiple implications on consciousness and behaviour of young people and children. Communicational theoreticians, sociologists, media pedagogues and mediology experts agree with the thesis that social power is held by those who control information. Powerful corporations, using the media, are turning children into passive consumers, addicted to things and incapable to differentiate the authentic from the non-authentic reality. By erasing the boundaries between the real and the imagined these media become the means of ideology of seduction and, with the doctrine of radical moral relativism, turn homo sapiens-communicans into homo consumens, with especially negative implications of (such) media socialization on the up-bringing of children and young people.However, there are also positive examples listed in this dissertation concerning the use of new media in contemporary ways of learning and education. The article contains many research results and examples of disturbance of educational and communicational processes via entertainment industry, advertising fetishism, beauty cult, virtual reality etc.Media as the carriers of symbolic messages are the main analytical point in the empirical part of this work. This part of the article presents the research among 430 participants, among whom were 306 students of seventh and eighth grades, 92 parents and 42 teachers, from four primary schools in Zadar County and the County of Split-Dalmatia. The achieved results argue the given hypotheses through numerous indicators from the answers to the question of when and how the primary school children become the children of media. The analyses of the gained results converge with theoretical starting points of the article concerning the need to implement media education into school curriculum. VL - 3 IS - 3 ER -