Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model

Mohammad Taghipour; Jahangir Ahmadi Sarchoghaei

doi:doi:10.11648/j.sjbm.20150305.16

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Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model

Mohammad Taghipour, Jahangir Ahmadi Sarchoghaei

Published in Science Journal of Business and Management (Volume 3, Issue 5)

Received: 11 August 2015 Accepted: 19 August 2015 Published: 29 August 2015

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Abstract

This research aims to identify tourist attractions in Borujerd County in order to develop new tourism markets in Lorestan province of Iran. For that purpose and with the use of GIS, parameters such as slope, aspect, elevation, precipitation, land use, topography, and landform geology are separately studied and digital maps for each feature are created. Through interviews with experts and with regard to those parameters, ecotourism activities in the region are identified; and the final maps of the zones suitable for these activities are produced. These activities have been analyzed using TOPSIS multi-criteria decision model and based on marketing factors. TOPSIS analysis defines the order of preference of the region’s tourism activities as ecotourism, rural tourism, hiking, mountaineering, and winter sports respectively. In other words, the mentioned activities have higher marketing priority.

Published in	Science Journal of Business and Management (Volume 3, Issue 5)
DOI	10.11648/j.sjbm.20150305.16
Page(s)	175-189
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Marketing, New Tourism Markets, Natural Attractions, Rural Tourism, Geographic Information System (GIS), Borujerd County

References

[1]	Rezvani A, 2002, ecotourism and its role in environmental protection, Tehran, political-economical information periodical, No.174
[2]	Shakoui H, 1975, an introduction to tourism geography, Tabriz University
[3]	Ranjbarian B, Zahedi M, 2005, identification of tourism, Chaharbagh, 1st edition, Lorestan.
[4]	Sante-Riveira, I., Crecente-Maseda, R. and Miranda- Barros, D., 2008. GIS-based planning support,system for rural land-use allocation. Computers and Electronics in Agriculture, 63: 257–273.
[5]	Makhdoom, Majid, 2013, “Fundamental of Land Use Planning”, Tehran university publication, 14th edition.
[6]	Tavalaei S, 2007, a survey of tourism industry, TarbiatMoalem University, 1st edition, Tehran.

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APA Style

Mohammad Taghipour, Jahangir Ahmadi Sarchoghaei. (2015). Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model. Science Journal of Business and Management, 3(5), 175-189. https://doi.org/10.11648/j.sjbm.20150305.16

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ACS Style

Mohammad Taghipour; Jahangir Ahmadi Sarchoghaei. Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model. Sci. J. Bus. Manag. 2015, 3(5), 175-189. doi: 10.11648/j.sjbm.20150305.16

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AMA Style

Mohammad Taghipour, Jahangir Ahmadi Sarchoghaei. Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model. Sci J Bus Manag. 2015;3(5):175-189. doi: 10.11648/j.sjbm.20150305.16

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@article{10.11648/j.sjbm.20150305.16,
  author = {Mohammad Taghipour and Jahangir Ahmadi Sarchoghaei},
  title = {Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model},
  journal = {Science Journal of Business and Management},
  volume = {3},
  number = {5},
  pages = {175-189},
  doi = {10.11648/j.sjbm.20150305.16},
  url = {https://doi.org/10.11648/j.sjbm.20150305.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150305.16},
  abstract = {This research aims to identify tourist attractions in Borujerd County in order to develop new tourism markets in Lorestan province of Iran. For that purpose and with the use of GIS, parameters such as slope, aspect, elevation, precipitation, land use, topography, and landform geology are separately studied and digital maps for each feature are created. Through interviews with experts and with regard to those parameters, ecotourism activities in the region are identified; and the final maps of the zones suitable for these activities are produced. These activities have been analyzed using TOPSIS multi-criteria decision model and based on marketing factors. TOPSIS analysis defines the order of preference of the region’s tourism activities as ecotourism, rural tourism, hiking, mountaineering, and winter sports respectively. In other words, the mentioned activities have higher marketing priority.},
 year = {2015}
}

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TY  - JOUR
T1  - Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model
AU  - Mohammad Taghipour
AU  - Jahangir Ahmadi Sarchoghaei
Y1  - 2015/08/29
PY  - 2015
N1  - https://doi.org/10.11648/j.sjbm.20150305.16
DO  - 10.11648/j.sjbm.20150305.16
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 175
EP  - 189
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20150305.16
AB  - This research aims to identify tourist attractions in Borujerd County in order to develop new tourism markets in Lorestan province of Iran. For that purpose and with the use of GIS, parameters such as slope, aspect, elevation, precipitation, land use, topography, and landform geology are separately studied and digital maps for each feature are created. Through interviews with experts and with regard to those parameters, ecotourism activities in the region are identified; and the final maps of the zones suitable for these activities are produced. These activities have been analyzed using TOPSIS multi-criteria decision model and based on marketing factors. TOPSIS analysis defines the order of preference of the region’s tourism activities as ecotourism, rural tourism, hiking, mountaineering, and winter sports respectively. In other words, the mentioned activities have higher marketing priority.
VL  - 3
IS  - 5
ER  -

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Author Information

Mohammad Taghipour

Department of Industrial Engineering, Science and Research Branch of Islamic Azad University, Tehran, Iran
Jahangir Ahmadi Sarchoghaei

Department of Tourism Management, Non-Profit Institution of Higher Education, Aba- Abyek, Qazvin, Iran

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Plain Text BibTeX RIS

APA Style

Mohammad Taghipour, Jahangir Ahmadi Sarchoghaei. (2015). Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model. Science Journal of Business and Management, 3(5), 175-189. https://doi.org/10.11648/j.sjbm.20150305.16

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ACS Style

Mohammad Taghipour; Jahangir Ahmadi Sarchoghaei. Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model. Sci. J. Bus. Manag. 2015, 3(5), 175-189. doi: 10.11648/j.sjbm.20150305.16

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AMA Style

Mohammad Taghipour, Jahangir Ahmadi Sarchoghaei. Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model. Sci J Bus Manag. 2015;3(5):175-189. doi: 10.11648/j.sjbm.20150305.16

Copy | Download

@article{10.11648/j.sjbm.20150305.16,
  author = {Mohammad Taghipour and Jahangir Ahmadi Sarchoghaei},
  title = {Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model},
  journal = {Science Journal of Business and Management},
  volume = {3},
  number = {5},
  pages = {175-189},
  doi = {10.11648/j.sjbm.20150305.16},
  url = {https://doi.org/10.11648/j.sjbm.20150305.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150305.16},
  abstract = {This research aims to identify tourist attractions in Borujerd County in order to develop new tourism markets in Lorestan province of Iran. For that purpose and with the use of GIS, parameters such as slope, aspect, elevation, precipitation, land use, topography, and landform geology are separately studied and digital maps for each feature are created. Through interviews with experts and with regard to those parameters, ecotourism activities in the region are identified; and the final maps of the zones suitable for these activities are produced. These activities have been analyzed using TOPSIS multi-criteria decision model and based on marketing factors. TOPSIS analysis defines the order of preference of the region’s tourism activities as ecotourism, rural tourism, hiking, mountaineering, and winter sports respectively. In other words, the mentioned activities have higher marketing priority.},
 year = {2015}
}

Copy | Download

TY  - JOUR
T1  - Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model
AU  - Mohammad Taghipour
AU  - Jahangir Ahmadi Sarchoghaei
Y1  - 2015/08/29
PY  - 2015
N1  - https://doi.org/10.11648/j.sjbm.20150305.16
DO  - 10.11648/j.sjbm.20150305.16
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 175
EP  - 189
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20150305.16
AB  - This research aims to identify tourist attractions in Borujerd County in order to develop new tourism markets in Lorestan province of Iran. For that purpose and with the use of GIS, parameters such as slope, aspect, elevation, precipitation, land use, topography, and landform geology are separately studied and digital maps for each feature are created. Through interviews with experts and with regard to those parameters, ecotourism activities in the region are identified; and the final maps of the zones suitable for these activities are produced. These activities have been analyzed using TOPSIS multi-criteria decision model and based on marketing factors. TOPSIS analysis defines the order of preference of the region’s tourism activities as ecotourism, rural tourism, hiking, mountaineering, and winter sports respectively. In other words, the mentioned activities have higher marketing priority.
VL  - 3
IS  - 5
ER  -

Copy | Download