In this review article we elaborate on three important mechanisms in order to create a new (holistic) strategy-model: market orientation, service dominant logic, and co-creation of value. We have reasoned on the central premise that in order to create sustainable business growth in the firm, this firm needs to structure itself in a way that optimises solution selling, customer focus and value co-creation. Employees in all departments of the firm need to have a change of mind-set, from delivering goods towards delivering service proposals, and therefore establishing context to the set strategy. In order to act upon these service innovations, the modifications are dependent on a collection of competences, which the firm needs to continually renew, create, integrate, and transform.
| Published in | Science Journal of Business and Management (Volume 3, Issue 4) |
| DOI | 10.11648/j.sjbm.20150304.11 |
| Page(s) | 95-101 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
(Holistic) Strategy-Model, Customer Differentiation, Co-Creation
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APA Style
Roos, R., Stoffers, J. (2015). Creating a New Strategy-Model: Customer Differentiation and Co-Creation Leading to Sustainable Growth. Science Journal of Business and Management, 3(4), 95-101. https://doi.org/10.11648/j.sjbm.20150304.11
ACS Style
Roos; R.; Stoffers; J. Creating a New Strategy-Model: Customer Differentiation and Co-Creation Leading to Sustainable Growth. Sci. J. Bus. Manag. 2015, 3(4), 95-101. doi: 10.11648/j.sjbm.20150304.11
AMA Style
Roos, R., Stoffers, J. Creating a New Strategy-Model: Customer Differentiation and Co-Creation Leading to Sustainable Growth. Sci J Bus Manag. 2015;3(4):95-101. doi: 10.11648/j.sjbm.20150304.11
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Download@article{10.11648/j.sjbm.20150304.11,
author = {Roos and R. and Stoffers and J.},
title = {Creating a New Strategy-Model: Customer Differentiation and Co-Creation Leading to Sustainable Growth},
journal = {Science Journal of Business and Management},
volume = {3},
number = {4},
pages = {95-101},
doi = {10.11648/j.sjbm.20150304.11},
url = {https://doi.org/10.11648/j.sjbm.20150304.11},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150304.11},
abstract = {In this review article we elaborate on three important mechanisms in order to create a new (holistic) strategy-model: market orientation, service dominant logic, and co-creation of value. We have reasoned on the central premise that in order to create sustainable business growth in the firm, this firm needs to structure itself in a way that optimises solution selling, customer focus and value co-creation. Employees in all departments of the firm need to have a change of mind-set, from delivering goods towards delivering service proposals, and therefore establishing context to the set strategy. In order to act upon these service innovations, the modifications are dependent on a collection of competences, which the firm needs to continually renew, create, integrate, and transform.},
year = {2015}
}
TY - JOUR T1 - Creating a New Strategy-Model: Customer Differentiation and Co-Creation Leading to Sustainable Growth AU - Roos AU - R. AU - Stoffers AU - J. Y1 - 2015/06/23 PY - 2015 N1 - https://doi.org/10.11648/j.sjbm.20150304.11 DO - 10.11648/j.sjbm.20150304.11 T2 - Science Journal of Business and Management JF - Science Journal of Business and Management JO - Science Journal of Business and Management SP - 95 EP - 101 PB - Science Publishing Group SN - 2331-0634 UR - https://doi.org/10.11648/j.sjbm.20150304.11 AB - In this review article we elaborate on three important mechanisms in order to create a new (holistic) strategy-model: market orientation, service dominant logic, and co-creation of value. We have reasoned on the central premise that in order to create sustainable business growth in the firm, this firm needs to structure itself in a way that optimises solution selling, customer focus and value co-creation. Employees in all departments of the firm need to have a change of mind-set, from delivering goods towards delivering service proposals, and therefore establishing context to the set strategy. In order to act upon these service innovations, the modifications are dependent on a collection of competences, which the firm needs to continually renew, create, integrate, and transform. VL - 3 IS - 4 ER -
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