This paper analyzes the impact of Karnataka State Agricultural Marketing Board (KSAMBs’) free SMS (Short Message Service) to farmers on agricultural marketing prices using primary (from 110 farmers) and secondary information (from KSAMB and NIC). From the secondary data, it was found that about 89.26 percent of the registered users (120071 numbers) were farmers. Results from the primary data showed higher share of SMS beneficiaries in the age group of 25 to 40 years (46.36 %). Further around 95.5 percent of the farmers were educated, who had expressed satisfaction about the SMS information received in local and English languages. Most of the medium and large farmers (52 %) had benefited from selling their produce based on the free SMS on price information. It is interesting to note that about 88.18 percent of the beneficiary farmers had shared the price information to other farmers. A majority of the farmers (80 %) opined that disseminated information was simple, timely, understandable and accurate, which helped them in fetching better price. Results of study provide useful insights to the policy makers for enhancing the benefits as well as further improvement of the service delivery.
| Published in | Science Discovery (Volume 1, Issue 3) |
| DOI | 10.11648/j.sd.20130103.12 |
| Page(s) | 28-34 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2013. Published by Science Publishing Group |
SMS, Agricultural Marketing, Dissemination, Information, Karnataka
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| [2] | Bahl, M. (2008) S&T for rural india and inclusive growth: ICT in agricultural marketing culled from www.nstads.res.in |
| [3] | USAID (2010) ICT to enhance farm extension service in Africa, Briefing paper, November |
| [4] | Chahal S.S., Sidhu M.S. and Parminder Kaur (2012) ‘Impact assessment of Reuters Market Light (RML) in agricultural information dissemination in Punjab’ Agricultural Economics Research Review, 25: 373-378. |
| [5] | Menon S. J., Raju V. K. and Simmy V.V. (2012), ‘Effectiveness of mobile phone based agricultural information alerts’, International Journal of Current Research, 4(2): 72-75 |
| [6] | Civil services chronicle April, 2012, xxii No. 10: 145 |
| [7] | www.krishimaratavahini.nic.in |
| [8] | www.agmarknet.nic.in |
APA Style
Ganeshagouda I. Patil, Parmod Kumar, Manjunatha A. V., Somanagouda I. Patil, Vijayachandra Reddy S., et al. (2013). Impact of KSAMBS’ Free SMS to Farmers on Agricultural Marketing Prices- A Case Study in Karnataka (India). Science Discovery, 1(3), 28-34. https://doi.org/10.11648/j.sd.20130103.12
ACS Style
Ganeshagouda I. Patil; Parmod Kumar; Manjunatha A. V.; Somanagouda I. Patil; Vijayachandra Reddy S., et al. Impact of KSAMBS’ Free SMS to Farmers on Agricultural Marketing Prices- A Case Study in Karnataka (India). Sci. Discov. 2013, 1(3), 28-34. doi: 10.11648/j.sd.20130103.12
AMA Style
Ganeshagouda I. Patil, Parmod Kumar, Manjunatha A. V., Somanagouda I. Patil, Vijayachandra Reddy S., et al. Impact of KSAMBS’ Free SMS to Farmers on Agricultural Marketing Prices- A Case Study in Karnataka (India). Sci Discov. 2013;1(3):28-34. doi: 10.11648/j.sd.20130103.12
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Download@article{10.11648/j.sd.20130103.12,
author = {Ganeshagouda I. Patil and Parmod Kumar and Manjunatha A. V. and Somanagouda I. Patil and Vijayachandra Reddy S. and Ramasundaram P.},
title = {Impact of KSAMBS’ Free SMS to Farmers on Agricultural Marketing Prices- A Case Study in Karnataka (India)},
journal = {Science Discovery},
volume = {1},
number = {3},
pages = {28-34},
doi = {10.11648/j.sd.20130103.12},
url = {https://doi.org/10.11648/j.sd.20130103.12},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sd.20130103.12},
abstract = {This paper analyzes the impact of Karnataka State Agricultural Marketing Board (KSAMBs’) free SMS (Short Message Service) to farmers on agricultural marketing prices using primary (from 110 farmers) and secondary information (from KSAMB and NIC). From the secondary data, it was found that about 89.26 percent of the registered users (120071 numbers) were farmers. Results from the primary data showed higher share of SMS beneficiaries in the age group of 25 to 40 years (46.36 %). Further around 95.5 percent of the farmers were educated, who had expressed satisfaction about the SMS information received in local and English languages. Most of the medium and large farmers (52 %) had benefited from selling their produce based on the free SMS on price information. It is interesting to note that about 88.18 percent of the beneficiary farmers had shared the price information to other farmers. A majority of the farmers (80 %) opined that disseminated information was simple, timely, understandable and accurate, which helped them in fetching better price. Results of study provide useful insights to the policy makers for enhancing the benefits as well as further improvement of the service delivery.},
year = {2013}
}
TY - JOUR T1 - Impact of KSAMBS’ Free SMS to Farmers on Agricultural Marketing Prices- A Case Study in Karnataka (India) AU - Ganeshagouda I. Patil AU - Parmod Kumar AU - Manjunatha A. V. AU - Somanagouda I. Patil AU - Vijayachandra Reddy S. AU - Ramasundaram P. Y1 - 2013/07/10 PY - 2013 N1 - https://doi.org/10.11648/j.sd.20130103.12 DO - 10.11648/j.sd.20130103.12 T2 - Science Discovery JF - Science Discovery JO - Science Discovery SP - 28 EP - 34 PB - Science Publishing Group SN - 2331-0650 UR - https://doi.org/10.11648/j.sd.20130103.12 AB - This paper analyzes the impact of Karnataka State Agricultural Marketing Board (KSAMBs’) free SMS (Short Message Service) to farmers on agricultural marketing prices using primary (from 110 farmers) and secondary information (from KSAMB and NIC). From the secondary data, it was found that about 89.26 percent of the registered users (120071 numbers) were farmers. Results from the primary data showed higher share of SMS beneficiaries in the age group of 25 to 40 years (46.36 %). Further around 95.5 percent of the farmers were educated, who had expressed satisfaction about the SMS information received in local and English languages. Most of the medium and large farmers (52 %) had benefited from selling their produce based on the free SMS on price information. It is interesting to note that about 88.18 percent of the beneficiary farmers had shared the price information to other farmers. A majority of the farmers (80 %) opined that disseminated information was simple, timely, understandable and accurate, which helped them in fetching better price. Results of study provide useful insights to the policy makers for enhancing the benefits as well as further improvement of the service delivery. VL - 1 IS - 3 ER -
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